fundamentals
Affiliate Marketing Explained: How the Ecosystem Works
A practical explanation of publishers, advertisers, affiliate networks, tracking, validation and commission flows.
AffiliateHunk · Global AdNetwork
Affiliate marketing knowledge, built for operators
Practical, evidence-led guides for publishers, advertisers and performance marketing teams. Learn the commercial models, measurement systems and compliance responsibilities behind better campaigns.
Featured insights
10 published guides
fundamentals
CPA, CPL, CPS and Revenue Share: Affiliate Pricing Models Compared
Compare common affiliate pricing models, the payable event behind each one and the commercial risks to define before launch.
tracking attribution
How Affiliate Tracking Works: Click IDs, SubIDs and Postbacks
Understand the path from an affiliate click to a validated conversion, including click identifiers, sub-IDs and server-to-server postbacks.
Latest articles
Updated as new guides are published10 articles available.
fundamentals
Affiliate Marketing Explained: How the Ecosystem Works
A practical explanation of publishers, advertisers, affiliate networks, tracking, validation and commission flows.
fundamentals
CPA, CPL, CPS and Revenue Share: Affiliate Pricing Models Compared
Compare common affiliate pricing models, the payable event behind each one and the commercial risks to define before launch.
tracking attribution
How Affiliate Tracking Works: Click IDs, SubIDs and Postbacks
Understand the path from an affiliate click to a validated conversion, including click identifiers, sub-IDs and server-to-server postbacks.
analytics optimization
EPC vs CPA vs ROI: Which Affiliate Metrics Should You Use?
Learn what EPC, CPA and ROI measure, how to calculate them and why comparing them without context can mislead decisions.
advertiser strategy
How to Build an Advertiser Campaign Brief Affiliates Can Actually Use
A structured campaign brief covering audience, conversion events, traffic rules, geography, caps, validation and commercial terms.
compliance trust
Affiliate Link Disclosures: Clear, Conspicuous and Close to the Recommendation
A practical guide to transparent affiliate disclosures, with a focus on US FTC guidance and the need to check local rules.
compliance trust
India’s DPDP Act and Affiliate Marketing: A Practical Readiness Guide
Understand how India’s Digital Personal Data Protection framework affects data collection, lead sharing, consent and retention in affiliate campaigns.
compliance trust
Google Ads Misrepresentation: Risks for Affiliate Campaigns and Landing Pages
Learn how misleading identity, pricing, claims and unavailable offers can create policy risk for affiliate traffic and advertiser landing pages.
tracking attribution
GA4 Attribution for Affiliate Marketing: What Data-Driven Credit Means
Understand how GA4 attribution models assign credit and why analytics totals may differ from affiliate-platform conversion records.
compliance trust
Invalid Traffic in Affiliate Marketing: GIVT, SIVT and Practical Controls
A measurement-led overview of general and sophisticated invalid traffic, investigation signals and transparent dispute handling.